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Competitor Analysis 

&

Optimization

Horizontal & Cross-area analysis about BN display & promotion scheme on marketplace to propose optimization plans. E.g. additional purchase price setup for ATV, BN consistency & price displaying strategy to drive CTR & Add-To-Cart, and promotion strategy differentiation to enhance CVR.

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Campaign

Operations

Sports Bra & Running Shoe Campaigns content translation. Also organized the Landing page, CTA, Search results page based on the exercise habits of consumers in Taiwan.

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POS System 

& New Products Management

Organized the daily return forms in POS system. Also optimized content for new products and launched to the assigned channels.

EC Assistant
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